Inkampani yase-US E-cigarette uJuul Ivikela Izimali Ukuze Igweme Ukuqothuka, Ihlela Ukudiliza Cishe u-30% wabasebenzi

I-Wall Street Journal yabika ngoNovemba 11 ukuthi i-USi-e-cigaretteUmkhiqizi uJuul Labs uthole umjovo wemali kubatshalizimali bakuqala, wagwema ukuqothuka futhi uhlela ukunciphisa ingxenye yesithathu yabasebenzi bayo bomhlaba, kusho isikhulu.

UJuul ubelungiselela ukufaka isicelo sokuqothuka okungenzeka njengoba inkampani iphikisana nabalawuli benhlangano ukuthi imikhiqizo yayo ingaqhubeka yini nokudayiswa emakethe yase-US.UJuul utshele abasebenzi ngoLwesine ukuthi ngokufakwa kwemali entsha, inkampani imise amalungiselelo okuqothuka futhi isebenza ngohlelo lokunciphisa izindleko.UJuul uhlela ukunciphisa imisebenzi ebalelwa ku-400 futhi ehlise isabelomali sayo sokusebenza ngo-30% siye ku-40%, kusho abaphathi bezinkampani.

UJuul ubiza utshalomali kanye nohlelo lokuhlela kabusha indlela eya phambili.Le nkampani ithe inhloso yokuqongelela imali ukubeka uJuul esinyathelweni esiqinile sezezimali ukuze iqhubeke nokusebenza, iqhubeke nezimpi zayo ne-US Food and Drug Administration (FDA), futhi iqhubeke nokuthuthukiswa komkhiqizo wayo kanye nocwaningo lwesayensi.

UJuul wazalwa ngo-2015 futhi waba inombolo yokuqalai-e-cigarettebrand in sales ngo-2018. Ngo-December 2018, Juul wathola $12.8 bhiliyoni ngezimali inkampani kagwayi yaseMelika yamazwe ngamazwe Altria Group, futhi ukubaluleka kukaJuul kukhuphuke ngokuqondile ku-$38 billion.

Ngokwemibiko yomphakathi, ukulinganisa kukaJuul kwehle kakhulu ngenxa yokuqiniswa kwemithetho yomhlaba wonkei-e-cigaretteimakethe.

AbakwaReuters babike ekupheleni kukaJulayi ukuthi isikhondlakhondla sikagwayi saseMelika i-Altria siphinde sanciphisa inani lesiteki saso enkampanini kagwayi iJuul saya ku-$450 million.

Imibiko yomphakathi ikhombisa ukuthi ekupheleni kuka-2018, u-Altria uthenge ingxenye engama-35% eJuul ngamadola ayizigidi eziyizinkulungwane eziyi-12.8.Ukulinganisa kukaJuul kukhuphuke kwafinyelela ku-$38 billion, futhi kwanikeza u-$2 billion ukuklomelisa abasebenzi abangaphezu kwe-1,500.Ngokwesilinganiso, umuntu ngamunye uthole ibhonasi yokuphela konyaka engu-$1.3 million.

Ngokusekelwe kudatha engenhla, ngemva kweminyaka ecishe ibe mithathu nengxenye, ukulinganisa kukaJuul kwehle ngo-96.48%.